Master level Post graduate Program in Marketing Management
Learn how marketing management is vital for modern businesses

Master Level Post Graduate Programme in Management

Marketing Management

Duration - 11 Months
Post Graduate Programme in Human Resource Management

Course Overview

Master level Post graduate Program in Marketing Management prepares you to thrive in today`s marketing industry. It is designed to help you understand attitudes and behaviours in relation to products and services in our rapidly changing world. The program is focussed to help you develop an in depth understanding of the competitive and customer-oriented needs of a business and its relevant marketing processes and resources. It meets all the principles of marketing and empowers you with the skills – creative, procedural, and critical marketing to ideate, generate, implement, and evaluate marketing activations that are aligned to customer requirements. It enables you to take up industry project where you apply your skills to a real-world situation by developing a marketing plan and strategy for an organization.

Eligibility

  • Bachelor’s Degree from recognized college/university
  • Students appearing for final year examinations
  • Students appeared final year examination and awaiting result
  • Graduate, Postgraduates and Working Professionals

Program Structure

  • Case studies and assignments
  • Industry mentorship sessions
  • Practical hands-on capstones projects
  • Dedicated student success mentor
  • Access to global opportunities

Benefits

  • Receive guidance from industrial mentors
  • Teaching assistance & grades
  • Receive one-to-one feedback
  • Engage in collaborative real-life projects

Core Subjects

  • Managerial Economics Subject 1

    Managerial Economics is the application of economic theory and methodology to managerial decision-making problems within various organizational settings such as a firm or a government agency. The emphasis in this course will be on demand analysis and estimation, production and cost analysis under different market conditions, forecasting and decision making under uncertainty. This course will enable the students to investigate major areas of management decision making in the context of various business-oriented organizations for which economic analysis is a useful input. It shows how an economist’s understanding of certain phenomena may aid in the process of management

  • Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations. Marketing management course enables a student to understand the fundamentals of marketing concept and the role marketing plays in business. This course enables a student to understand the ‘Marketing mix’ elements and the strategies and principles underlying the modern marketing practices. Topics such as marketing plans/strategies, market segmentation, retailing, advertising, pricing, Internet marketing, etc.

  • This course is an introduction to the fundamental concepts of managerial accounting and financial management appropriate for all organizations. Students will study information from the entity’s accounting system relevant to decisions made by internal managers, as distinguished from information relevant to users who are external to the company. The emphasis is on the identification and assignment of product costs, operation budgeting and planning, costs control, and management decision making. Topics include product costing methodologies, cost behavior, operational and capital budgeting, and performance evaluation.

  • This is an introductory course in statistics designed to provide students with the basic concepts of data analysis and statistical computing. Topics covered include basic descriptive measures, measures of association, probability theory, confidence intervals, and hypothesis testing. The main objective is to provide students with pragmatic tools for assessing statistical claims and conducting their own statistical analyses.

  • The aim of this course is to develop students’ knowledge and understanding of the role and conduct of quantitative and qualitative research methods in planning. The course equips students with the skills to review and conduct methodologically sound research as a part of their professional work. Students develop the skills to recognise and reflect on the strengths and limitations of different research methodologies, understand the links between theory and practice, critically assess research, and address ethical and practical issues. The course takes a step-by-step approach to the design and implementation of quantitative and qualitative techniques including case study and precedent studies, surveys, interviews, focus groups, participant observation, textual and media analysis.

  • Students are introduced to the management of an organization’s workforce through the design and implementation of effective human resources policies and procedures. Current Canadian issues and practices are examined. Topics include the need for human resources management and its growing professionalism; human resource planning including job design and analysis; recruitment and selection; compensation; employee development; workplace health and safety; and employee relations.

Specialization Subjects

  • Consumer Behaviour Subject 1

    Consumer decision-making is often complex and far from rational. This course focuses on understanding and predicting consumer behavior by integrating theories from psychology,sociology, anthropology and economics. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making.

  • Provides an introduction to marketing research. This course examines the role of marketing research in the firm, global and ethical dimensions of research, different research designs, data collection procedures, sampling issues, fundamental (and some more advanced) data analysis techniques, and so on.

  • The purpose of this paper is to acquaint the student with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels.

  • The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning.

  • This course will serve as an introduction to Human Resource Analytics. We will explore the use of analytics within the Human Resource discipline. Through guest speakers and class case studies, you will hear from HR professionals experienced in the areas of HR Leadership, Employee Benefits, Compensation, Talent Acquisition and Talent Management.

ADYPU Online Mentors

Prof. Shital Solanki
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Prof. Shital Solanki
Engineering

Ms.Shital Solanki is an Assistant Professor in Mathematics. She has been awarded a gold medal in B.Sc. (Maths). She completed her M.Tech (IMCA) from the NowrosjeeWadiacollege, Pune. After her studies, she taught mathematics at NowrosjeeWadia College, Pune for four years and further worked in the same capacity at COEP.

Dr. Milind M Kulkarni
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Dr. Milind M Kulkarni
Engineering

Dr. Kulkarni possess 28 years of rich experience in teaching Mechanical engineering subject at Undergraduate and Postgraduate level. He also has worked as project engineer in turnkey project across India building factories, cement plants, chemical plants, and power plants. He is specialized in thermal engineering domain with his Ph.D. in area of refrigeration and air conditioning. He is an alumnus of College of Engineering, Pune.

Prof. Neha Vekhande
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Prof. Neha Vekhande
Engineering

Ms.Neha has 8 years of rich academic experience at various institutes and universities in Mumbai and Pune Region. She completed her Bachelor of Engineering in Computer Science from SNDT Women’s University, Mumbai and Masters in Computer Engineering from Mumbai University.She has many papers published in International Journals. Her area of expertise are Information retrieval, Data Modeling and Data visualization.

Dr. Biswajeet Champaty
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Dr. Biswajeet Champaty
Engineering

Dr.Biswajeet Champaty is the Head of the School of Engineering at Ajeenkya D Y PatilUnversity, Pune, He received his B.Tech in Biomedical Engineering from the BijuPatnaik University of Technology Odisha and M.Tech in Biomedical Engineering from SRM University, Chennai. He earned his Ph.D. in Biomedical Engineering from National Institute of Technology Rourkela, Odisha. He joined School of Engineering, ADYPU in August 2016.

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Prof. Rohit Date
Engineering

Rohit is an young dynamic individual with diversified industry experience. His skill lies in Web and Network Security, Mobile Application Security, API security, Penetration Testing, Source Code Audit, Vulnerability Assessment, Information Security Management, Ethical Hacking.

Prof. Dhanesh Dodia
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Prof. Dhanesh Dodia
Engineering

Dhanesh is an Cyber Security Professional with 2 years of Proven Expertise in Vulnerability Assessment, Network & Web, Application Penetration Testing, Source Code Review.

Prof. Suja Shaji
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Prof. Suja Shaji
Management

Having Industry & Corporate HR experience of more than 25 years, she possesses vision beyond the obviousand aims to inspire thousands of young HR aspirants to aim high and achieve the goals. She has been a part ofindustrial corporates such as Crompton Greaves Limited,Sulzer India Limited, Gabriel India Limited, SulzonEnergy Limited , Kumar Urban Development Limited .

Adv. Prakriti Purohit
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Adv. Prakriti Purohit
Law

Prakriti has obtained her Bachelors of Law (BBA LLB) from KIIT University, Bhubaneswar with a specialisation in Business Laws and Masters of Law from National Law University Odisha, with a specialisation in Corporate and Security Laws. She has completed the Company Secretary professional course from the ICSI. She is an NSE certified professional in Financial and Security Market.

Adv. Prakash Jhala
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Adv. Prakash Jhala
Law

A law graduate from Government Law College, Mumbai, with over 24 years of experience in Legal Profession.Trains law enforcement agencies across the country. Trains bankers at Institute of Development and Research in Banking Technology(est. by RBI) Conducts awareness programs on Cyber Law and Cyber Crimes in various colleges/universities/institutes at Mumbai.

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